名词

polemic (литературный спор о каком-нибудь вопросе); controversy ((an) argument between opposing points of view • the controversy over the appointment of the new chairman); debate; pother (Pippy-Longstocking); contestation; dispute; contest; paper war; polemics (литературный спор о каком-нибудь вопросе)

商业活动

rhetoric (ssn); discourse (written or spoken communication or debate • the language of political discourse Andrey Truhachev)

非正式的

flame (Alexander Matytsin)