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me-too product强调
一般 похожий продукт, копия (jouris-t)
医疗的 препарат me-too (a medication that is similar to a pre-existing drug, usually by making minor modifications to the prototype, reflected in slight changes in the profiles of side effects or activity, and used to treat conditions for which drugs already exist wikipedia.org capricolya)
广告 аналогичный товар; товар-аналог; товар-заменитель; товар-подражатель