name(A meaningful shorthand that makes it easier to understand the purpose of a cell reference, constant, formula, or table, each of which may be difficult to comprehend at first glance)
label(In DNS, each part of a DNS domain name that represents a node in the domain namespace tree. For example, the three labels example, microsoft, and com make up the DNS domain name example.microsoft.com. Each label used in a DNS name cannot exceed 63 octets, 255 bytes including the terminating dot, for the fully qualified domain name (FQDN))
