excite discontent (rebellion, riot, etc., и т.д.); discontent; disgruntle; spark anger (bookworm); incur displeasure (Anglophile); disaffect (Aly19); cause discontent; make unhappy (Alexander Demidov); displease (to offend or annoy • The children's behaviour displeased their father); dissatisfy; draw the ire (Anglophile)

амер.

step on toes (It's hard to make changes in the department without stepping on a lot of toes. Val_Ships)

дип.

engender discontent

идиом.

ruffle some feathers (Lord Mandelson said his new autobiography detailing the "soap opera" of the New Labour years is sure to "ruffle some feathers". capricolya)

корп.упр.

be unpopular (igisheva)

Макаров.

stir up discontent

образн.

breed resentment among (lirenelle)

психол.

come to be resented (come to be resented more and more — вызывать всё большее недовольство