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|
| общ. |
advertising; advertisement; blurb (обыкн. на обложке или суперобложке книги); show-card; flack; public relations; window dressing; promotional material; flackery (рекламная шумиха); sign; catch line; exposure (Metal Gear Solid V: Ground Zeroes How much added exposure did this get because of Kiefer Sutherland? VLZ_58); commercial speech (Commercial speech is speech done on behalf of a company or individual for the intent of making a profit. It is economic in nature and usually has the intent of convincing the audience to partake in a particular action, often purchasing a specific product. Generally, the United States Supreme Court defines commercial speech as speech that "proposes a commercial transaction." WK. Commercial speech, usually in the form of advertising, enjoys some First Amendment protection, but not to the same degree as that which is given to noncommercial forms of expression. Generally, the First Amendment protects commercial speech that is not false or misleading and that does not advertise illegal or harmful activity. West's Encyclopedia of American Law, edition 2. Copyright 2008. This text for law students contains 15 chapters on types of speech, such as obscenity, commercial speech, libel, the speech rights of public employees and public school students, and freedom of the press. Skills & values; the First Amendment, 2d ed by Reference & Research Book News. TFD Alexander Demidov); ADT; circular; bill; spiel (a speech intended to attract customers Taras); publicity (to get bad/good publicity  cambridge.org); announcement (suburbian); commercial |
| Игорь Миг |
showcasing |
| амер. |
plug |
| библиот. |
handbill; publicity work |
| библиот., амер. |
throwaway |
| библиот., фр. |
reclame |
| бизн. |
building up; advert |
| бухг. |
buildup |
| дип. |
boost |
| ж/д. |
boom |
| кино. |
flyer; playing up; promotion |
| комп. |
banner (large headline, usually across the full width of a page) |
| Макаров. |
reclame (кого-либо); advt (сокр от advertisement); circular (рассылаемая по домам) |
| марк. |
creatives (sissoko) |
| окруж. |
advertisement (The action of drawing public attention to goods, services or events, often through paid announcements in newspapers, magazines, television or radio; Действие или практика, направленная на привлечение внимания общественности к товарам, услугам, событиям и т.д) |
| парф. |
advertizing |
| патент. |
promo |
| полигр. |
dodger |
| презр. |
catchphrase |
| прост. |
flackery (особ. создаваемая какому-либо деятелю) |
| разг. |
ad; spec commercial (самодельная, неоплачиваемая chronik); flak; promoting (suburbian) |
| рекл. |
copy (текстовая); build-up |
| русск. |
visibility campaign (yurt) |
| сл. |
raspberry; razz-ma-tazz; razzamatazz; razzberry; razzmatazz |
| СМИ. |
postering |
| стр. |
circulation |
| тех. |
commercial (и объявления); flier (на одну газетную полосу) |
| торп. |
circular (печатное издание); advertising (процесс) |
| фин. |
display |
| эк. |
posting; ad (объявление); advertisement (объявление); advertizing (объявление); advertizing business (деятельность); commercials (на телевидении); advert (объявление) |
| юр., АУС |
pitch (Corporations love to get celebrities to shill for their products, and the better known the star, the more the public seems to trust their pitch. VLZ_58) |
| Gruzovik, ИТ. |
banner |
| Gruzovik, рекл. |
sign |
| Игорь Миг, рекл. |
adverts |
|
|
| библиот. |
advertisements |
|
|
| рекл. |
programmatic DOOH (programmatic digital out-of-home. (Некоторые деловые издания дают первую часть этого словосочетания без перевода на русский язык): Чтобы показывать programmatic-рекламу, необходима инфраструктура для сбора и обработки данных и специальное оборудование для цифровых билбордов. rbc.ru Alexander Oshis) |
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| Русский тезаурус |
|
|
| общ. |
информация о потребительских свойствах товаров и видах услуг с целью создания спроса на них; популяризация произведений литературы, искусства и др. Большой Энциклопедический словарь |
