potency(A relative measure of the strength characteristic of an item); content(The information in a campaign that is intended to be communicated to marketing list members about the campaign. For example this content could be the dialog for a phone call or the body text of an e-mail message)
Content(An option on the Views menu in Windows Explorer that shows the most appropriate details for the file type in a flexible layout rather than only showing the details associated with the column headers in the view)
