| общ. |
анализ конкурентов (The gathering of data about a competitor's products and prices in order to identify actual or future sources of competitive advantage An understanding of a competitor's objectives, strategies, strengths, and weaknesses will help an organization to develop its own strategy. The analysis should reveal which competitors to attack and which to avoid. See benchmarking; SWOT. OB&M Alexander Demidov); анализ финансового состояния конкурентов (Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. WK Alexander Demidov) |
