| Gruzovik |
fear, uncertainty, and doubt (a tactic used in sales, marketing, public relations, politics and propaganda; it is a strategic attempt to influence perception by disseminating negative and dubious or false information; an individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor’s product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival) |
