данные, полученные из разных источников(например, от разных пользователей • So, to be successful, an organization would need a significant amount of aggregate data, not just data on one user at a time.A.Rezvov); накапливать данные(например, от разных пользователей • The idea is that these companies aggregate data, typically anonymized, and then sell it to advertisers and others, sharing the money with the users.A.Rezvov)