v
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stresses
gen.
exaggerate ; manipulate ; spread (Anglophile ) ; fan (e.g., fears Anglophile ) ; play up to (Taras ) ; keep discussing (упорно обсуждать Taras ) ; effervesce ; fizz ; whip up ; belabor the point (VLZ_58 ) ; spread ; fan (rumors, fears, etc.) ; blow up ; overstate ; write a great deal about ; cover extensively
amer.
harp on something (Maggie ) ; harp on (keep harping on Artjaazz )
context.
massage (Television companies have been massaging their viewing figures in order to attract more advertising revenue. cambridge.org )
dipl.
exaggerate something (bigmaxus )
fig.
inflate ; puff up
Gruzovik, cook.
make to foam ; whip up ; effervesce ; fizz
Gruzovik, fig.
inflate ; puff up
journ.
stir up (в СМИ. F.e. The Stop the War coalition said protesting outside the Russian embassy over actions in Syria would only increase the "hysteria and jingoism" being stirred up against Russia by politicians and the media. theguardian.com inyazserg )
Makarov.
puff up (сообщения, слухи и т. п.)
PR
be playing up (Alex_Odeychuk )
муссироваться v
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gen.
effervesce ; fizz ; make to foam ; whip up
fig.
exaggerate ; inflate ; puff up
Russian thesaurus
муссировать v
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gen.
распространять, преувеличивая, раздувая напр., известия, слухи . Большой Энциклопедический словарь