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corporate identity (жарг. (русский термин) • Corporate identity is a company's comprehensive, recognizable image that distinguishes it from competitors and consists of its visual design, communication style, and organizational culture. It encompasses elements like logos, color palettes, typography, advertising, public relations, product design, and the company's internal values and ethical principles. The purpose of a strong corporate identity is to build recognition, trust, and loyalty among internal stakeholders (employees, investors) and external stakeholders (customers, the public). • Корпоративная идентичность или айдентика – это создание индивидуального и узнаваемого образа компании с помощью различных способов и средств, благодаря которым компания будет выделяться среди других. 'More) |
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