индивидуализировать(1. usually passive ~ something to mark something in some way to show that it belongs to a particular person • All the towels were personalized with their initials. • This program enables faxes to be personalized automatically. 2. ~ something to design or change something so that it is suitable for the needs of a particular person • All our courses are personalized to the needs of the individual. 3. ~ something to refer to particular people when discussing a general subject • The mass media tends to personalize politics. OALD Alexander Demidov)