наращивание; постановка задачи; расширение; создание(Taras); наслоение(напр., продуктов для волос Moscowtran); эмоциональный подъём(перед важным событием: A period of excitement and preparation before a significant event:‘the build-up to Christmas' Bullfinch); наработка; оживлённые приготовления(контекстуально) A period of excitement and preparation in advance of a significant event. • ‘the buildup to Christmas''More); оживлённая атмосфера(контекстуально) A period of excitement and preparation in advance of a significant event. • ‘the buildup to Christmas''More); ажиотаж(A favorable description in advance; publicity. / A period of excitement and preparation in advance of a significant event.
• a showbiz buildup before the album release • ‘the buildup to Christmas''More)
подготовка(Though the permutations suggest that India can afford to lose to West Indies and still make Sunday's final, Greg Chappell wasn't prepared to rely on them in the build-up to Wednesday's game. VLZ_58)