| Subject | English | Chinese Taiwan |
| comp., MS | explicit targeting | 明確顯示目標 (The process of delivering targeted content by using existing data about the customers who browse your site) |
| comp., MS | implicit targeting | 隱含顯示目標 (The process of delivering targeted content by using existing user data to extrapolate unknown information about users who browse your site) |
| comp., MS | touch targeting | 觸控目標預測 (Using the touch of your finger to guess your intended target instead of the actual target) |