Subject | English | French |
commer. | abusive advertising | publicité abusive |
gen. | accessory advertising | publicité de complément |
gen. | advertise on TV | passer une publicité à la télévision |
gen. | advertise somebody | faire de la propagande pour (quelqu'un) |
gen. | advertise something | faire de la propagande pour (quelque chose) |
gen. | advertising agencies | agences de publicité |
law | advertising agency | agence de publicité |
law | advertising agency | Office de publicité |
commer. | advertising agent | agent de publicité |
law | advertising agent | agent de publicité, agente de publicité |
market., lab.law. | advertising agents | experts en publicité |
commun. | advertising agreement | accord publicitaire |
market. | advertising allowance | prime de pose |
market. | advertising allowance | prime de mise en place de la publicité |
commun., UN | advertising and promotion | publicité et promotion des ventes |
commun., UN | advertising and promotion | annonces dans la presse et campagnes de recrutement |
fin., commun. | advertising and promotion agency | bureau de publicité |
insur. | advertising and promotional cover | assurance protection |
market., lab.law. | advertising and sales promotion coordinator | coordonnateur de la promotion des ventes et de la publicité |
market. | advertising appropriation | fixation d'un budget de publicité |
market. | advertising art | art publicitaire |
market., lab.law. | advertising assistant | adjoint au service de la publicité |
market., ed. | advertising blotter | buvard publicitaire |
market., ed. | advertising blotter | buvard de publicité |
fin., commun. | advertising break | coupure publicitaire |
econ. | advertising budget | budget publicitaire |
commer. | advertising budget | budget de publicité |
market. | advertising by means of bills and posters | publicité par voie d'affiches |
market. | advertising campaign | campagne de publicité |
market. | advertising card | fiche publicitaire |
market. | advertising charges | tarif publicitaire |
market. | advertising communication | pénétration de la publicité |
fin., commun. | advertising concentration | temps consacré à la publicité |
market. | advertising constant | constante publicitaire |
market., commun. | advertising consultancy | conseil publicitaire |
market., commun. | advertising consultancy | conseil en publicité |
gen. | advertising consultant | conseil en publicité |
market. | advertising copy | texte publicitaire |
econ., market. | advertising cost | frais de publicité |
market. | advertising costs | frais d'emploi |
market. | advertising costs | frais professionnels à charge des salariés |
market. | advertising costs | frais professionnels |
fin. | advertising costs | frais de publicité |
econ., market. | advertising department | service de publicité |
market. | advertising effect | effet publicitaire |
stat., market. | advertising effect | effet de la publicité |
commer., social.sc., commun. | advertising ethics commission | Commission luxembourgeoise pour l'éthique en publicité |
commer., fin. | advertising expenditure | investissement publicitaire |
econ., market. | advertising expenses | frais de publicité |
hobby, cultur. | advertising film | film publicitaire |
commun., IT | advertising-financed channel | chaîne financée par la publicité |
commun., IT | advertising-financed television | télévision financée par la publicité |
market. | advertising goal | objet de la publicité |
market. | advertising idea | idée publicitaire |
market. | advertising illustration | illustration publicitaire |
market. | advertising impact | effet publicitaire |
market., commun. | advertising in directory | publicité dans l'annuaire |
market. | advertising investment | investissement publicitaire |
market., commun. | advertising journal | feuille d'annonce |
econ. | advertising malpractice | publicité abusive |
commun. | advertising management | régie publicitaire |
econ., lab.law. | advertising manager | chef du service de la publicité |
econ., lab.law. | advertising manager | directeur de la publicité |
commer. | advertising manager | chef de publicité |
market., transp. | advertising match book | pochette publicitaire |
market., transp. | advertising match book | boîte d'allumettes-réclame |
gen. | advertising measures | mesures publicitaires |
market. | advertising medium | support de publicité |
market., mater.sc. | advertising medium | objet publicitaire |
market. | advertising medium | moyen publicitaire |
market. | advertising medium | média publicitaire |
market. | advertising medium | moyen de publicité |
market. | advertising medium | support publicitaire |
market., mater.sc. | advertising medium | article de réclame |
commer. | advertising message | message publicitaire |
market. | advertising mix | complexe publicitaire |
market. | advertising mix | politique publicitaire |
market. | advertising objective | objectif publicitaire |
fin. | advertising of price reductions | prix barré |
market. | advertising outlay | dépense de publicité |
market., mater.sc. | advertising package | emballage publicitaire |
commun. | advertising page | page publicitaire |
gen. | advertising perception | souvenir de la publicité |
market. | advertising picture | motif publicitaire |
commer., polit., health. | advertising placard | placard publicitaire |
market. | advertising plan | plan de publicité |
market. | advertising plate | panneau publicitaire |
market. | advertising plate | panneau-réclame |
market. | advertising plate | panneau de publicité |
market. | advertising policy | politique publicitaire |
market., lab.law. | advertising practitioner | praticien en charge des opérations publicitaires |
market. | advertising practitioner | agence de publicité |
market. | advertising pressure | pression publicitaire |
market., lab.law. | advertising product planner | publicitaire - planification du produit |
market. | advertising program | plan de publicité |
market. | advertising rates | tarif de publicité |
market. | advertising rates | tarif publicitaire |
market. | advertising record | dossier de publicité |
law, market. | advertising regulation | réglementation de la publicité |
econ. | advertising requirements | soumissions publiques |
market. | advertising research | recherche publicitaire |
gen. | advertising research | études publicitaires |
market. | advertising restriction | restriction en matière de publicité |
gen. | advertising result | résultat d'une publicité |
commer. | advertising revenues | recettes publicitaires |
commer. | advertising revenues | revenus publicitaires |
commer. | advertising revenues | rentrées publicitaires |
commer. | advertising revenues | manne publicitaire |
law | advertising royalties | redevance de publicité |
market. | advertising rule | règle de publicité |
fin. | advertising sample | échantillon de nature publicitaire |
market. | advertising sign | panneau-réclame |
commun. | advertising slogan | flamme de propagande |
market. | advertising space | espace publicitaire |
commun. | advertising spot | message publicitaire |
commun. | advertising spot | message publicitaire ponctuel |
fin., commun. | advertising spot | spot publicitaire |
market. | Advertising Standards Committee | Commission du Code néerlandais de la Publicité |
market., lab.law. | advertising supervisor | responsable de publicité |
market. | advertising support | support publicitaire |
commun., IT | advertising-supported television | télévision financée par la publicité |
textile | advertising tape | tresse sans trame |
market. | advertising theme | thème publicitaire |
market. | advertising theme | sujet publicitaire |
market. | advertising vehicle | support publicitaire |
el. | advertising vehicle | voiture publicitaire |
fin., commun., chem. | Advertising Verification Bureau | Bureau de vérification de la publicité |
fin., commun., chem. | Advertising Verification Bureau | Autorité de régulation professionnelle de la publicité |
econ. | advertising which involves prizes | publicité à primes |
market., lab.law. | advertising writer | rédacteur publicitaire |
gen. | advertize something | faire de la réclame pour (quelque chose) |
gen. | advertizing slot | créneau publicitaire |
market. | aerial advertising | publicité aérienne |
market. | air advertising | publicité aérienne |
market. | Alliance Swiss Advertising Agencies | Alliance Suisse d'Agences de Publicité |
gen. | Alliance Swiss Advertising Agencies | ASW |
econ., lab.law. | assistant advertising manager | directeur adjoint de la publicité |
market. | association advertising | publicité compensée |
market. | association advertising | publicité de produit |
market. | association advertising | publicité collective |
market. | Association of Swiss Advertising Agencies | Union Suisse d'Agences-Conseils en Publicité |
commer., polit. | bait advertising | publicité appât |
law, commun. | ban on advertising | interdiction de faire de la publicité |
commer., IT | behavioural advertising | publicité comportementale |
commer., commun. | billboard advertising | affichage extérieur |
commer., commun. | broadcast advertising | publicité radio TV |
market., commun. | CANYPS advertising | publicité dans les Pages Jaunes canadiennes |
market. | car card advertising | affichage ambulant |
market., transp., mil., grnd.forc. | car card advertising | publicité à l'intérieur de l'autobus |
market. | car card advertising | affichage spécial |
market., IT | cinema advertising | publicité cinématographique |
market., cultur. | cinema advertising | cinéma publicitaire |
commun. | classified advertising | petites annonces |
law, environ. | code of environmental advertising standards | code publicité/environnement |
market. | collective advertising | publicité de produit |
gen. | Colloquium on Advertising | Colloque "Publicité" |
market. | commercial advertising | publicité commerciale |
polit., commer., commun. | commercial advertising report | publireportage |
fin. | communal tax on advertising and duty on bill-posting | taxe communale sur la publicité et droits sur les affichages publics |
gen. | Community-wide advertising of tenders | publicité communautaire des appels à la concurrence |
econ. | comparative advertising | publicité comparative |
market. | competitive advertising | publicité concurrente |
market. | competitive advertising | publicité compétitive |
market. | consumer advertising | publicité destinée aux consommateurs |
market. | cooperative advertising | publicité associée à celle du revendeur |
market. | cooperative advertising | publicité collective |
market. | cooperative advertising | annonce en coopération |
market. | cooperative advertising | coop-advertising |
market. | cooperative advertising | publicité de produit |
fin., commun. | corporate advertising | publicité corporate |
market. | corporate advertising | publicité de prestige |
market. | corporate advertising | publicité institutionnelle |
gen. | corporate advertising | publicité de marque |
market. | counter advertising | contre-publicité |
market., lab.law. | creator of advertising | créateur publicitaire |
law, commer., econ. | cross-border advertising | publicité transfrontalière |
gen. | dark green ornate pillar used to advertise forthcoming attractions in Paris | colonne Morris |
market. | direct advertising | publicité directe |
gen. | direct mail advertising | distribution de matériel publicitaire tracts, prospectus, imprimés, échantillons |
market. | direct mail advertising | mailing |
market. | direct mail advertising | publicité directe par la poste |
gen. | direct mail advertising | diffusion de matériel publicitaire tracts, prospectus, imprimés, échantillons |
market. | direct-mail advertising | publicité par voie postale |
market., commun. | directory advertising | annonce dans l'annuaire |
market., commun. | directory advertising | publicité dans l'annuaire |
market. | directory advertising | publicité classée |
commer., fin., commun. | direct-to-consumer advertising | publicité directe au consommateur |
construct. | display advertising | étalage publicitaire |
gen. | dissemination of advertising matter | diffusion d'annonces publicitaires |
market. | documentary advertising | information industrielle |
market. | documentary advertising | information commerciale |
gen. | documentary advertising | publi-reportage |
market., chem. | drug advertising | publicité pharmaceutique |
commer., IT | e-advertising | publicité en ligne |
commer., IT | e-advertising | publicité sur la toile |
chem. | edge-lighted advertising display | néon pour motif publicitaire |
market. | editorial advertising | publicité rédactionnelle |
gen. | European Advertising Tripartite | Tripartite européenne de la publicité |
gen. | European Association of Advertising Agencies | Association Européenne des Agences de Publicité |
fin., commun., polit. | European Association of Advertising Agencies | Organisation européenne des agences de publicité |
gen. | European Association of Advertising Agencies | Association européenne des agences de publicité |
gen. | European Group of Television Advertising | Groupe européen de la publicité télévisée |
commer. | external advertising | Plv extérieure |
commer. | false advertising | publicité trompeuse |
commer. | false advertising | publicité mensongère |
market., IT | film advertising | publicité cinématographique |
commun. | free advertising press | presse publicitaire gratuite |
commer. | general advertising | publicité générale |
market. | goodwill advertising | publicité de prestige |
market. | goodwill advertising | publicité de notoriété |
cultur., mater.sc. | graphic-advertising | graphico-publicitaire |
market. | group advertising | publicité de produit |
commer. | "holding-out" advertising | publicité "parasite" |
commer., industr. | illuminated advertising sign | lampe-réclame |
commer., industr. | illuminated advertising sign | enseigne publicitaire |
market. | image advertising | publicité institutionnelle |
econ. | impact of advertising | impact publicitaire |
market. | industrial advertising | publicité industrielle |
market. | industrial advertising | publicité des biens d'équipement |
market. | informative advertising | publicité éducative |
market. | institutional advertising | publicité de notoriété |
market. | institutional advertising | publicité institutionnelle |
market. | institutional advertising prestige advertising | publicité institutionnelle |
market. | interactive advertising | publicité interactive |
market. | International Advertising Association | Association internationale de la publicité |
market., lab.law. | International Union of Practitioners in Advertising | Union Internationale des Publicitaires |
fin., commun. | Internet Advertising Bureau | Bureau de la publicité sur Internet |
law | it shall be for the liquidator to advertise | publicité opérée à la diligence du syndic |
market. | joint advertising | publicité de produit |
market. | junk mail advertising | publicité-rebut |
food.ind. | labelling, presentation and advertising of foodstuffs | étiquetage et présentation de denrées alimentaires |
market. | local advertising | publicité des affaires de détail |
market., commun. | local advertising | publicité locale |
market., commun. | magazine advertising | publicité magazines |
commer. | mail advertising | publipostage direct |
comp., MS | malicious advertising | publicité malveillante (The spreading of malicious content through online advertising) |
commun., IT | maxima of advertising spots per hour | nombre maximal de messages publicitaires par heure |
market. | merchandising advertising | merchandising de la publicité |
commer. | misleading advertising | publicité trompeuse |
commer. | misleading and unfair advertising | publicité trompeuse et déloyale |
gen. | modelling for advertising or sales promotion | services de mannequins à des fins publicitaires ou de promotion des ventes |
commer. | national advertising | publicité générale |
market. | Netherlands Advertising Code | Code néerlandais de la Publicité |
market., commun. | newspaper advertising | publicité par voie de presse |
market., commun. | newspaper advertising | publicité-presse |
market. | newspaper advertising | publicité par la presse |
commer., IT | on line advertising | publicité en ligne |
commer., IT | online behavioural advertising | publicité comportementale en ligne |
gen. | organization of exhibitions for commercial or advertising purposes | organisation d'expositions à buts commerciaux ou de publicité |
market. | outdoor advertising | publicité extérieure |
commer., commun. | outdoor advertising | affichage extérieur |
construct. | outdoor advertising | publicité en plein air |
market. | outdoor-advertising company | entreprise d'affichage |
market. | outdoor advertising location | emplacement d'affichage |
commer. | pioneering advertising | publicité de lancement |
market. | point-of-purchase advertising | publicité sur le lieu d'achat |
market., mater.sc. | point-of-purchase advertising | publicité sur le lieu de vente |
market. | Point-of-Purchase Advertising Institute | P.O.P.A.I. |
commer., fin., commun. | point-of-sale advertising | Publicité sur les lieux de vente |
market., mater.sc. | point-of-sale advertising | publicité sur le lieu de vente |
commer., fin., commun. | point-of-sale advertising | Publicité et promotion sur les lieux de vente |
market. | poster advertising campaign | campagne de publicité par affichage |
hobby, commun. | postmark advertising | cachet publicitaire |
market., commun. | press advertising | publicité-presse |
market. | press advertising | publicité par la presse |
market. | prestige advertising | publicité de notoriété |
market. | price advertising | publicité des prix |
tax., commun. | printed advertising matter | imprimés et objets à caractère publicitaire |
environ. | product advertising | publicité pour un produit |
environ. | product advertising The creation and dissemination of paid announcements or public notices to draw attention to goods, services or events offered by some entity, usually for purchase | publicité pour un produit |
environ. | product advertising | publicité de produit |
market. | professional advertising | publicité professionnelle |
market. | public relations advertising | publicité de prestige |
med. | purchase of advertising space | achat d'espaces publicitaires |
cultur., commun. | radio advertising | publicité radiophonique |
fin., commun. | Radio and Television Advertising Association | Fondation de la publicité sur antenne |
market. | regional advertising | publicité locale |
market. | reminder advertising | publicité de rappel |
gen. | rental of advertising space | location d'espaces publicitaires |
market. | retail advertising | publicité locale |
market. | retentive advertising | publicité de rappel |
econ., lab.law. | sales promotion advertising manager | responsable |
econ., lab.law. | sales promotion advertising manager | promotion et publicité |
fin., commun. | schedule of advertising rates | tarif des annonces |
market., cultur. | screen advertising | publicité cinématographique |
comp., MS | Service Advertising Protocol | protocole SAP (A NetWare protocol used to identify the services and addresses of servers attached to the network. When a server starts, it uses the protocol to advertise its service. When the same server goes offline, it uses the protocol to announce that it is no longer available) |
market. | sky-line advertising | publicité aérienne |
commer., commun. | split-screen advertising | publicité sur écran partagé |
commun. | spot advertising | spots publicitaires |
commer. | subliminal advertising | publicité subliminale |
market. | brand support advertising | publicité de fidélisationà la marque |
market., commun. | surreptitious advertising | publicité clandestine |
gen. | surreptitious advertising | communication commerciale audiovisuelle clandestine |
market. | Swiss Advertising | Publicité Suisse PS |
gen. | Swiss Advertising | Publicité Suisse |
market. | Swiss Advertising SA | Publicité Suisse PS |
gen. | Swiss Advertising SA | Publicité Suisse |
fin. | tax on advertising | taxe sur la publicité |
fin., commun. | televised advertising | publicité télévisée |
market., commun. | televised advertising targeting children | message publicitaire télévisé destiné aux enfants |
market., cultur. | television advertising | publicité à la télévision |
fin., commun. | television advertising | publicité télévisée |
gen. | the advertizing side | le côté publicité (of things) |
market., cultur. | theater-screen advertising | publicité cinématographique |
market. | tie-in advertising | annonce en coopération |
market. | trade advertising | publicité professionnelle |
commer., commun. | trade and tourist advertising books, bound or in sheets | livres de publicité commerciale ou touristique brochés ou en feuillets |
market. | transit advertising | publicité ambulante |
market. | transit advertising | affichage transports |
market. | transit advertising | publicité moyen de transport |
market. | transit advertising | affichage ambulant |
market. | transit advertising | publicité moyens de transport |
market. | transportation advertising | publicité ambulante |
market. | transportation advertising | publicité moyen de transport |
chem. | tube for fluorescent lighting for advertising purposes | tube fluorescent à usage publicitaire |
commer. | unfair advertising | publicité déloyale |
commun. | viewer-profiled advertising | publicité personnalisée pour le spectateur |
commer., market., IT | viral advertising | marketing viral |
market. | vocational advertising | publicité professionnelle |
market. | word-of-mouth advertising | bouche à oreille |
commun. | Working Party on Advertising | Groupe de travail "Publicité" |
gen. | Working Party on Misleading and Unfair Advertising | Groupe de travail " Publicité trompeuse et déloyale " |
gen. | written or printed advertising | publicités écrites ou imprimées |