| Subject | English | Japanese |
| comp., MS | explicit profiling | 明示的プロファイル (An information collecting process in which customers visiting a Web site supply profile data about themselves) |
| comp., MS | implicit profiling | 暗黙的プロファイル (An information collection process in which the actions and behaviors of a user visiting a Web site are recorded as the user moves around in and interacts with the Web site) |