| gen. | objectives and key results | цели и ключевые результаты (Objectives and key results (OKR) is a framework for defining and tracking objectives and their outcomes. The OKR framework was created by Intel CEO Andy Grove and brought to Google by venture capitalist John Doerr and has been used by several companies including Google, LinkedIn, Twitter, and Uber. The OKR framework aims to define company and team "objectives" along with linked and measurable "key results" to provide "a critical thinking framework and ongoing discipline that seeks to ensure employees work together, focusing their efforts to make measurable contributions." OKRs are typically set at the company, team and personal levels and may be shared across the organization with the intention of providing teams with visibility of goals with the intention to align and focus effort. WK. Measure What Matters How Google, Bono, and the Gates Foundation Rock the World with OKRs – John Doerr Alexander Demidov) |