| Subject | English | Czech |
| commer., IT | behavioural targeting | zaměřování reklamy na základě chování uživatelů |
| commer., IT | behavioural targeting | behaviorálně cílená reklama |
| comp., MS | explicit targeting | explicitní cílení obsahu (The process of delivering targeted content by using existing data about the customers who browse your site) |
| comp., MS | implicit targeting | implicitní cílení obsahu (The process of delivering targeted content by using existing user data to extrapolate unknown information about users who browse your site) |
| comp., MS | touch targeting | cílení dotykového gesta (Using the touch of your finger to guess your intended target instead of the actual target) |