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Subject: shelf presentation tactical choices "Shelf Presentation Tactical Choices. Key tactical choices in this area are shown in Exhibit 44. Exhibit 45 provides some general guidelines for selecting shelf presentation tactics that support the various category strategies"И все - весь контекст:( Shelf Presentation Tactical Choices - ???? Спасибо! |
| а не мерчендайзинг ли? |
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в общем - да. Но я, в тон автору, впихну так: "Тактические варианты расположения и расстановки товара":) |
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