DictionaryForumContacts

 2fast4you

link 21.11.2006 16:33 
Subject: Chief Purposologist
Может быть, кто нибудь поможет.

Roy Spence is so committed to the power of purpose (his agency defines
its business as purpose-based branding) that one of his GSD&M colleagues,
Haley Rushing, actually has the title of Chief Purposologist. Rushing, who is trained in cultural anthropology, immerses herself in the history, economics, values, and practices of existing and potential clients to unearth the advocacy agenda (or lack thereof) at the heart of their strategy.

Спасибо.

 Legophil

link 21.11.2006 21:05 
целевед и душелюб
по-русски так же скрежещет, как и в оригинале. Они ж сами расписываются, что нет такого слова в английском = нет и нормы перевода - выдумывайте и патентуйте эквиваленты сколько душе угодно

 ammi

link 22.11.2006 4:13 
imho

Такой Chief Purposologist есть только в GSD&M, поэтому можно смело фантазировать.

purposology
study of purposes: the study of purposes, especially for a company positioning

Purposologist - консультант по определению целей компании(-нанимателя для выработки на их основе стратегий и методов ведения бизнеса)

"Roy Spence of GSD&M calls his ultimate goal “positioning beyond defeat” — being so clear about a company’s purpose and so relentless about turning that purpose into a collection of business strategies and operating practices and a set of messages to the marketplace that traditional competitive responses are rendered largely ineffective."

 

You need to be logged in to post in the forum

Get short URL | Photo