brand tracking services fin.

[Hugayda]

brand tracking services

MASTER AGREEMENT
to provide brand tracking services
to the International Subsidiary Bank Division - Intesa Sanpaolo

[amat]

Before we define what brand tracking is, let’s discuss what it isn’t. It isn’t something that requires a lot of time, money or effort. It doesn’t call for special tools. In simple terms, it’s the way to monitor the value and health of both your brand and your brand management.
Здесь тоже про это
http://www.kth.se/polopoly_fs/1.124443!/Menu/general/column-content/attachment/Tracking_EquityHANDOUT.pdf