помогите понять смысл предложения mus.

[Afrodita86]

Подскажите смысл данного предложения: "They didn’t understand the slow burn process I wanted in terms of the grass roots build I wanted to have." (здесь, видимо, одно лишнее "I wanted") в следующем контексте:

Q: You have been approached by record labels in the past and turned turned them down – why?
A: A couple of reasons. They didn’t understand the slow burn process I wanted in terms of the grass roots build I wanted to have. That’s not a focus in the music industry now – they want return on their investment NOW.

[VIadimir]

смысл, как я его понимаю:

он хотел постепенного развития, естественного накопления прибыли (?), а в муз. индустрии уже по-другому...

[Tamerlane]

+1

technically, burn process - запись на ди-ви-ди, for example

Q: You have been approached by record labels in the past and turned turned them down – why?
A: A couple of reasons. They didn’t understand the slow burn process I wanted in terms of the grass roots build I wanted to have. That’s not a focus in the music industry now – they want return on their investment NOW. I knew I needed to develop on my own, and I wanted to pursue these things on my own. Also, nobody is going to believe in me and my music more than me. In the last few years I’ve proven to myself that by staying true to my brand I’ve accessed opportunities, endorsements, and achieved sales that labels only promise. At this point, I don’t need a label to do what I can do for myself, taking a huge piece of the pie and taking away the control I have.

[Snark]

...the slow burn process I wanted in terms of the grass roots build I wanted to have.

Как мне видится, исполнитель говорит о том, что он хотел бы завоевывать популярность, народную любовь постепенно, становясь все более и более притягательным для широкой публики с течением времени... А звукозаписывающие компании этого не понимают... Им вынь да положь прибыль сразу. ;)