Pitching stories

[LenaK1]

Pitching stories: Don't be afraid to cold call reporters and producers to suggest a story. Keep your pitch to a minute or two. Offer to send them some information.

Имеется в виду что? Забрасывайте рассказы?

[tumanov]

http://www.mediabistro.com/feature/archives/01/04/19/

DUMMY TYPE
by Alison Rogers

How To Write a Story Pitch

The art of pitching a story is that of taking the question uppermost in your mind--"How the hell am I going to pay the rent today?"-and replacing it with the question uppermost in an editor's mind--"When the hell can I finish my assigning so I can go out for drinks?"

A simple task, but one which can cause rambling--an offense you realize you've committed only AFTER you've hung up the phone or hit "send" on your e-mail. The ideal story pitch, which should be short, ought to communicate four things:

* What the story is
* Why the story is timely
* Why it belongs in that particular publication only
* Why you are the only person on Earth to write it

[tumanov]

pitch
n
...
40. Informal.
a. a high-pressure sales talk: The salesman made his pitch for the new line of dresses.
...

[d.]

имеется в виду, что журнализдам нужно скармливать информационные поводы, чтобы они писали о вашей компании. звонить, предлагать сюжет, описывать его пару минут, предлагать выслать доп.инфо

[tumanov]

Не бойтесь тупо обзванивать журналистов и продюсеров, проталкивая сюжетец. Залепухо-замануха не должна журчать дольше одной-двух минут.
Обещайте заслать допинфу попозже..