customer alignment

[Franky]

Здравствуйте!

Помогите, пожалуйста, с переводом customer alignment и customer-centric investments.
Контекст:

We believe there are four key imperatives on which C-Suite executives should be focusing right now to enable their companies to ride out the current wave of uncertainty and volatility to position them for success:

2. Customer Acquisition and Retention – includes the disciplines necessary to target new markets, align products and services with actionable customer segmentation and experiences, and maintain a sharp focus on existing customer retention, churn management and loyalty drivers.
- By optimizing customer-centric investments in marketing, sales and distribution, winning organizations will sustain their customer bases while taking share from weaker players in their home markets and building new routes to market elsewhere in the world.

Большое спасибо!

[Franky]

Чорт! Только увидел, что контекст для сабжа не привел :(

На всякий случай привожу:

4. Effective M&A – includes executing merger and acquisition transactions to identify synergies and deliver value quickly and with certainty, while also developing durable operating models for effective combined operations.
- Companies must focus on targeting key points of immediate opportunity, for example, balance-sheet integration, customer alignment, supply chain optimization and shared services as well as laying the foundation for cultural alignment, especially in the context of cross-border M&A activity.