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Subject: pro-active press activities, pro-active advertising? PR Manager works with external PR advisors, develops and executes plan of pro-active press activities intended to co-inside with and support the Company’s business successes in the Russian market. May also include pro-active advertising and media events.
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так и будет "проактивная работа со СМИ" - в отличие от реактивной и не pro-active advertising , а pro-active * [advertising and media events] |
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proactive обсуждалось: http://www.multitran.ru/c/m/SearchAnswers=ON&a=fsearch&l1=1&l2=2&ft=2&bob=����������&q=proactive |
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