|
контекст бы не помешал и тут. в отсутствие оного - spectacles market Undifferentiated marketing is where a single marketing mix is offered to the total market. In contrast differentiated market is the process of attacking the market by tailoring separate product and marketing strategies to different segments of the market, for example, the spectacles market can be broken down into fashion segments and functional segments, high price and low price segments, and segments for individuals with different types of vision problems. http://www.thetimes100.co.uk/theory/theory.php?tID=244
|