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Subject: differentiator - market d., business d. - what can that be? Can you tell me?
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Differentiator - компания вне конкуренции (по крайней мере, на ближайшие 10 лет). В Мультитране этого нет - можно предложить составителям это значение добавить. |
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link 7.02.2007 9:24 |
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Ой ли? Вот, например, Differentiator Взято отсюда Дайте, пожалуйста, пример применения предлагаемого Вами перевода ... |
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А, а я думал, что это говорится только о компаниях. Невнимательность... Но - в любом случае - в Мультитране этого значения нет. http://www2.gcc.edu/dept/busa/entrepreneurship/BPC/Documents/Tips for a Winning Business Plan.htm b. Differentiation i. Differentiation can be in one or both of two areas. a) product (service) or how the company does business. ii. Differentiation is commonly described as the uniqueness of the company’s product (service) or operation that cannot be duplicated by competition within a 10-year period. iii. It is both what attracts customers to the company and it is the barrier to entry for the competition. a) For example, at the time Dell Computer was founded all of the other personal computer companies were selling through retailers and resellers. Dell’s direct sales model became their differentiation and their competitive advantage. The other computer companies have not been able to adopt it to this day. iv. Being a Christian-oriented company is not a differentiator. v. Having a uniqueness that cannot be easily duplicated is a differentiator. a) For example, if all of the companies competing in your market sector were Christian-oriented, what would differentiate your company? |
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link 7.02.2007 11:54 |
| Я лично не понял значение по словарю. |
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link 7.02.2007 12:15 |
| differentiator = отличительное качество, отличие (которое невозможно или очень трудно повторить, воспроизвести) |
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