Rather than continue a losing campaign over the health benefits derived from smoking, many suppliers turned to impressionistic appeals. adv.

[AlenaStorm]

Здравствуйте,

Не могу понять, что в данном контексте значит слово импрессионистский. Порылась в интернете, пыталась найти, что значит это слово в рекламе не нашла. Очень надеюсь, что мне кто-нибудь поможет. Заранее спасибо.

Rather than continue a losing campaign over the health benefits derived from smoking, many suppliers turned to impressionistic appeals.

[Syrira]

Следующие одно-два предложения дайте.

[AlenaStorm]

Rather than continue a losing campaign over the health benefits derived from smoking, many suppliers turned to impressionistic appeals.

The makers of Pall Mall cigarettes pitched their brand as the smoke of the rich globe-trotter. R. J. Reynolds came up with one of the most successful campaigns for their brand Camel.
and Bailey circus, the camel became an emblem of an inexpensive, mild cigarette made from Turkish
and domestic tobaccos and intended for a mass audience. Reynolds completed the picture of brand
loyalty with the slogan, “I’d walk a mile for a Camel,” and showed people willing to go to great lengths
to ensure that they obtained their one true choice. These appeals had their intended effect. By 1919
Camel was the most popular ready-rolled cigarette in the world. Liggett & Meyers, ATC, and R. J. Reynolds
controlled more than 82 percent of the market by 1925.

[Amor 71]

им нечего сказать о пользе курения, так они начали говорить о том, как клёво выглядит курильщик с сигаретой.
impress others

[AlenaStorm]

Я понимаю, что это связано с ощущениями. Но по русски никак не могу сказать.

[AlenaStorm]

Спасибо!

[SirReal]

давить на эмоции :)

[Syrira]

стали использовать яркие образы