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 tatka16

link 13.11.2015 14:56 
Subject: digital content experiences market.
Подскажите, как переводится digital content experiences в данном контексте.
When it comes to digital content experiences, every individual item of content should be similarly designed to entice the user. You should:
• Always use high-impact images
• Provide crisp and compelling titles and teaser descriptions
• Use badges (visual tags and symbols to call out specific categories)
• Ensure a clear call-to-action for every content item
Когда речь заходит о цифровых технологиях (цифровом контенте)...

 johnstephenson

link 13.11.2015 18:11 
'Experience' is a silly word that has been used in business and advertising for the past 3-4 years to mean: 'what a consumer's/user's overall impressions/feelings are when he/she is doing something'.
So,
* 'the dining experience' = people's impressions when they're eating in a particular cafe/restaurant -- whether they like the food/the service/the surroundings/whether they're comfortable etc;
* 'the shopping experience' = what people feel when they're shopping for things -- whether they enjoy it or not, what they think of the shop(s), the prices of goods, whether it's easy to find what they want etc;
* 'the computer user experience' = what people think when they use a particular computer/program -- whether they think it's easy to use, whether it does what they want it to do etc.

 

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