tweeting a relevant, engaging product conversation gen.

[lavazza]

The social-media revolution has been a game changer in giving smaller dogs a medium in which they can bark a lot more loudly than they could ever have afforded to do with traditional measured media like TV and print. Even so, the level of creativity involved in tweeting a relevant, engaging product conversation into the hearts, minds and ultimately wallets of your target audience is still what sets a winning brand apart from the also-rans.

Не могу понять эту часть предложения "tweeting a relevant, engaging product conversation"
То, что отличает выиграшный бренд от неудачников, это ..???. .аппелирующее к сердцам, мыслям и, наконец, кошелькам вашей целевой аудитории.

[Aiduza]

даю наводку
www.twitter.com
(одна из известных социальных сетей)

P.S. "выигрЫшный"