embryonic approach market.

[naiva]

Хочу посоветоваться насчет такого термина вдалеке от биологии - в маркетинге, например. Как это можно по-русски назвать?
имею пока только вариант "подход, основанный на эмбриональном развитии"
но насколько это уместно в контексте плана маркетинга?
например, в пункте Propose embryonic CRM approach

Заранее хочу поблагодарить за конструктивные соображения

вот, например, нашла такую тему в области, далекой от биологии. Идея в целом-то понятна, но с формулировкой затрудняюсь.

AN EMBRYONIC APPROACH TO OBJECT-ORIENTED PROGRAM
DEVELOPMENT

In this paper, we introduce an approach to OO (object-oriented) program development patterned after the embryonic human development process. There are three main reasons for this proposed approach: (1) striking similarities between the human embryonic development and OO program development, (2) current top-down software development process and techniques hinder the software’s intelligent capabilities and (3) living organisms such as uman follow a bottom-up development (from zygote), allowing them to build and attain unbounded and robust intelligence through growth and development. In the sequel, we sketch a four-stage OO program development process, namely conceptualization, patterning, ifferentiation and growth as a framework more suitable for building robust software intelligence.
http://www.csulb.edu/~tnnguyen/589-3052-DSI-revised%20for%20proceedings.pdf
подобное еще здесь http://www.sciencedirect.com/science/article/pii/S0963868797000103

[naiva]

во второй ссылке embryonic approach рассматривается как prototyping - то есть может быть от этого отталкиваться? но тогда зачем другой термин?

Prototyping in information systems (IS) development has recently shown increased benefits. In principle, the prototyping process provides users with more opportunities to improve their work, to verify that their needs are provided for, and that the terms used in the interface of the designed system are consistent with those in use in their work. As a result, they should be highly motivated to participate in an IS development process.

However, certain drawbacks inherited from traditional prototyping in industrial production could limit the use of this approach in IS development. Some problems are identified in this paper, such as: (1) product-oriented thinking; (2) feedback delay; (3) the preoccupation of designers with respect to the experimental approach; (4) problems arising from the users' participation being indirect, and (5) negative attitudes towards contradiction. This paper proposes an organic approach, the ‘Embryonic Approach’ (EmA), in order to explore the full potentialities of prototyping in IS development. This approach is based on two fundamental elements; an adaptive and expandable kernel-structure, and a built-in communication mechanism.