Выражение встречается в Conditions of Use веб-сайта: The video footage may be used for purposes of *editorial reporting* in relevant media provided that its content is not distorted by the addition of your own editorial material. Any *non-editorial*, commercial use of this video material for your own products or purposes is strictly prohibited.
"репортаж", "новостная колонка", ... ? — не нашла устоявшийся термин.