big box retailing gen.

[koshkamaruska]

please help me translate:
...the market simply might not be ready for private equity or big box retailing.

[dron1]

Definition of 'Big Box Retailer'
A retail store that occupies an enormous amount of physical space and offers a variety of products to its customers.

Read more: http://www.investopedia.com/terms/b/big_box_retailer.asp#ixzz1ukmND1ky

[dron1]

Оптовый торговый склад (супермаркет)

[s_khrytch]

мелкооптовый

"Retailer" всё-таки!