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Subject: set the tone gen. подскажите, плиз, еще какой-нибудь вариант перевода set the tone в этом контексте, кроме "задавать тон" (по смыслу так, то в контекст не очень вписывается)The majority of respondents think that senior management has
strongly communicated its commitment to ABAC policies.
Yet our survey results also suggest that CFOs need to redouble
their own efforts to **set the tone**: they need to be trained, to
increase their awareness and to clearly demonstrate support for
initiatives to manage fraud, bribery and corruption risks
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