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Copy testing is a form of marketing research, in which, focus groups analyze content prior to airing. This specialized field of marketing research determines an ad’s effectiveness based on consumers’ responses during pre-testing. It covers all media channels including print, TV, radio, Internet etc. Also known as copy testing, pre-testing it is considered the most accurate way to predict how an ad will perform. Based upon the analysis of feedback gathered from a target audience. Each test will either qualify the ad as strong enough to meet company action standards for airing, or identify opportunities to improve the performance of the ad through editing.
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