|
link 12.02.2012 13:14 |
|
Subject: Buzz building - что такое? gen. Regarding new areas of services, marketers are squarely focused on digital: Most (62%) are considering outside resources to help them with mobile apps and mobile content development, as well as social media engagement and buzz building (60%).
|
| Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out one-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers are flattered to be included in the elite group of those |
| You need to be logged in to post in the forum |