global product content

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Помогите, пожлуйста, перевести и разобраться:

1) to keep the "global" in product content by moving a foundation of "collaborative,"
2) defined by - где у него определяемое слово?

Not surprisingly, two of the most pressing obstacles to advancing along the Global Content Value Chain Maturity Model are a lack of collaboration between departments and a lack of an overarching business process to do so. Despite impacts from shifting economic landscapes, however, 87.5% of respondents remain determined to keep the "global" in product content by moving a foundation of "collaborative," defined by streamlined content globalization processes based on performance metrics and shared language assets between centralized and regional teams.

global product content - information about product use for manufactured products (technical documentation, training materials, customer support information, etc.)