|
Подобные новые термины, особенно в названиях, лучше переводить после ознакомления с содержанием статьи. контекст:
http://www.syros.aegean.gr/users/nomic/files/Crossmedia_smart_packaging.pdf
Abstract
Currently, packaging is one of the most significant application fields for the graphic arts industry.
Recent studies and industry observations indicate that packaging is gaining even more importance
for the graphic arts and print media industries since packaging, by its very nature, cannot be
replaced by an electronic medium, but is a medium that requires printing.
However, packaging is currently the centre of an intensive research effort that is being carried out
regarding new technologies that integrate digital data on a package. This has been fuelled by
developments in electronics technology, materials and processes that have the potential to create
packages that can carry digital - machine readable data, in particular new materials (such as printed
polymers) and tagging applications (such as RFID and EAS systems) which are described as
“intelligent”, “smart” or “active” packaging.
This situation has given rise to several challenges. The first is to examine whether the application
of the above mentioned technologies can leverage the cross-media concept in terms of the
processing and distribution of information for packaging. Another challenge is to determine the
degree of awareness of graphic arts companies concerned with print and packaging with regard to
these new technologies and concepts. Further, to understand whether these companies would be
interested in implementing and integrating these technologies in their packaging printing production
processes.
This paper is based on a literature study of cross-media concepts and of new technology
applications for packaging as well as on a survey based questionnaire with companies from the
packaging printing sector. The outcomes of the study showed that the coexistence of printed and
digital data on a package does not constitute a cross-media concept (at least not considering its
traditional interpretation in the media landscape). The concept can be described more accurately
with the term “hybrid package”, where both printed and electronic data coexist on physical
substrate. In addition the survey analysis revealed that the developments towards smart or
intelligent packaging concepts are of great interest for packaging printing companies. Вариант
- Исследование концепции комбинированных (информационных) технологий в перспективных системах упаковки/перспективной упаковке
|