Brand champions

[Iceberg]

Who are brand champions?

[Circles of Mind]

Дайте больше контекста.

Это люди или бренды?

М.б. лидеры среди брендов, бренды-лидеры

[segu]

Brand Champion: an employee of an organization who is responsible for the development, performance, and communication of a particular brand.

Brand champions are internal and external story tellers who spread the brand vision, brand values and cultivate the brand in an organisation. Every organisation needs committed and passionate brand champions. The more employees the organisation can turn into brand champions, the better will it be equipped to build and maintain strong brand equity. Singapore Airlines, L'Oreal, Harley Davidson, Nike, Google and LEGO are well-known examples of companies which benefit tremendously from their employees being strong and dedicated brand champions.

A Brand Champion is a person whose task it is to coordinate, to implement and to safeguard that the established corporate requirements and guidelines for branding are fulfilled. This is achieved by means of a permanent campaign of communication and diffusion at all the levels.