пардон, я думала, у вас психология :)) кто о чем, а вшивый про баню... commoditized Treated as a (mere) commodity. 1976 S. EWEN Captains of Consciousness i. 48 Advertising attempted to create an alternative organization of life which would channel man's desires for self, for social success, for leisure away from himself and his works, and toward a commoditized acceptance of ‘Civilization’. 1980 Jrnl. Mod. Afr. Stud. 18 430 During the colonial era, the city had little large-scale productive capacity, but was rather an urban base from which ‘the rural masses were hooked into an increasingly commoditised economy’. 1983 J. N. KATZ Gay/Lesbian Almanac 170 The erotic was integrated into a new capitalist organization of commoditized mass consumption. 1993 Byte Jan. 41/1 As personal computers become more commoditized and buyers more price-sensitive, however, Hong Kong's role could greatly expand. 1998 Wired Mar. 108/2 Long associated with ho-hum consumer products, branding is an antidote to commoditized production and brutal price competition. OED
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