the rise of legends sport.

[LenaK1]

THE RISE OF LEGENDS

The incredible power, the competitive intensity, the physical and psychological strength needed to compete and succeed, and of course the unparalleled glamour; each plays their part in why Formula One produces more than its fair share of sporting legends. Fangio, Hill, Senna and Schumacher are just some of the names that have transcended their own discipline to take their rightful place among the all-time sporting greats.
And of all the marques in Formula One, it’s Ferrari that’s most deserving of the title “legend”. Their rise began more than 60 years ago, inspired by their indomitable founder Enzo Ferrari.

Как бы перевести название статьи. "Создание легенд"?
Подскажите еще, пож-та, more than its fair share of sporting legends, что имеет автор в виду, не могу понять.

[Ivan_N]

возможен вариант "Зарождение/Возрождение легенд"