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Subject: compelling event Пожалуйста, помогите перевести.Выражение встречается в следующем контексте: Identifying the Compelling Event is the most important activity in assessing an opportunity early in the sales campaign. Заранее спасибо |
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Не знаю как это по-русски, но вот накопал кое-что, может поможет: A compelling event is an event that drives the client to implement a new application or solution—the client will receive a benefit if results are achieved by a certain date and/or experience some consequence if the decision is delayed. |
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