underbanked econ.

[nigma]

Доброй ночи! Пожалуйста, помогите перевести.

Слово встречается в следующем контексте:

Cash America International Inc. is a diversified specialty finance company serving the needs of the underbanked segment of population.

Большое спасибо))

[Insolent]

большую часть населения (underbanked segment of population)

[Yakov]

сегмент населения имеющий счет в банке, но не пользующийся возможностями кредита и других банковских услуг ( в отличие от сегмента населения не имеющего банковского счета - unbanked segment)

Например:

BearingPoint puts the underbanked
market, defined as persons with a bank account but low FICO score that impedes access to
incremental credit, as an additional 45 million people. And these millions of consumers are
definitely attracting the attention of financial services companies. According to MasterCard, in
the past the large credit card issuers hadn’t responded to the needs of the underbanked
because of their commercial focus. However, now MasterCard sees the underbanked market as
a way to leverage their existing network and brand to create a new customer base