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Subject: franchise value Пожалуйста, помогите перевести термин "Franchise Value" - один из факторов оценки финансовой стабильности банков в рейтинге Moody'sВыражение встречается в следующем контексте:
The assessment of a bank's Franchise Value is a central element in our analysis. Franchise Value is about the solidity of a bank's market standing in a given geographical market or business niche. A solid and defensible Franchise is a key element underpinning the ability of an institution to generate and sustain recurring earnings, to create economic value and, thus, to preserve or improve risk protection in its chosen markets. As such, institutions with strong Franchise Value should be better positioned to withstand prolonged difficult market conditions.
In the scorecard Moody’s looks at four sub-factors to assess an institution’s Franchise Value:
1. Market Share and Sustainability
2. Geographical Diversification
3. Earnings Stability
4. Earnings Diversification Заранее спасибо
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