Dialogue vs sales pitch

[nj]

Как вы переведете sales pitch в данном отрывке

But like standard diplomacy, public diplomacy starts from the premise that dialogue, rather than a sales pitch, is often central to achieving the goals of foreign policy. To be effective, public diplomacy must be seen as a two-way street.

[SirReal]

двустороннее обсуждение, а не однонаправленные уговоры