Funnel analysis market.

[linkin64]

Контекст:

the Contractor shall render to the Customer information services, i.e. shall conduct processing and analysis of data on the following subject "Funnel analysis (ChannelMatics)"

Что за тема? Нашла в интернете "funnel plot analysis" - анализ воронкообразных графиков, но также и следующее:

Funnel analysis (n) -- a report tracking the retention behavior of certain pages on a Web site or the site itself. For instance, of all hits on the Amazon.com homepage, how many visitors then click on the electronics section? How many people then visit the site's personalized recommendations page? Where do most visitors drop off the site? Companies often track how changes to a particular page impact the funnel.

Может, кто-то знает устойчивое выражение?

[Eisberg]

Анализ посещений сайта по принципу "воронки"
http://www.master-promo.com/modules/myarticles/article_storyid_15.html
http://content.mail.ru/arch/17191/1600767.html

[linkin64]

Спасибо!