| comp., MS |
campaign (A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail); campaign activity (An activity performed, or to be performed, by a user for planning or running a campaign. A campaign activity includes additional, campaign-specific information, such as budgets and vendor names) |
