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| visibility (Moscowtran); relatability (на эмоциональном уровне plushkina) | |||
| recognizability; awareness (brand awareness – узнаваемость бренда the_marka) | |||
| узнаваемость: 35 phrases in 6 subjects |
| Advertising | 15 |
| Business | 4 |
| General | 9 |
| Law | 1 |
| Marketing | 4 |
| Patents | 2 |