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теория регулирующего фокусаstresses
psychol. RFT (Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples' perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal. wikipedia.org sakitamahime); regulatory focus theory (Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples' perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal. wikipedia.org sakitamahime)