| PR |
disrupter (It's someone who breaks the mold and creates new rules. The disrupter is someone whose entire "brand" is to break the mold, to turn the way we do things on its head. Amazon did this with retail, Uber did it with taxi services, Airbnb did it with travel, Slack is doing it with email, Spotify is doing it with music, peer-to-peer lending is changing banking. Disrupters don't fix what's broken because they don't innovate from inside the system. They break the mold, change our thinking about the mold and then hand us the new rules for how things work; CNN Alex_Odeychuk) |
